TUNTURI AND FLUID ACHIEVE B-CORP™ CERTIFICATION WITH TOP SCORE
Tunturi, a pioneer in modern home fitness, has reached a historic milestone. The brand has been officially certified as a B-Corp™, achieving a score of over 90 points. This makes Tunturi and Fluid, as part of Tunturi, the first major international fitness brand in Europe to receive this recognition.
B-Corp™ certification goes beyond environmental performance alone. Companies are assessed on their overall social impact, including ethical entrepreneurship, transparency and social responsibility.
The assessment covers five core areas: governance, employees, community, environment and customers. The certification confirms that Tunturi meets high standards in terms of social and environmental performance, public transparency and legal anchoring of social responsibility.
For a company that develops, manufactures and distributes physical products worldwide, a score of over 90 is exceptional.
Our mission is to bring rowing closer to nature and inspire athletes around the world to live a healthy lifestyle. Fluid develops fitness solutions that are not only effective but also responsible. By combining high-quality materials with sustainable design, we ensure that every rowing stroke is a step forward — for the user and for the planet. We believe that sport is more than performance: it’s a way to connect, find balance, and enhance well-being. Our purpose: to unite premium performance and sustainability so that rowing makes a positive impact on body, mind, and the world.
At Fluid, circularity is at the heart of everything we do. Our water rowers are developed with a focus on longevity, repairability, and recycling. We avoid unnecessary waste by keeping spare parts available and designing our products for easy repair. At the same time, we work with suppliers to monitor and reduce CO₂ emissions, while using smarter packaging with less plastic and more renewable materials. Our promise is to make every step in the chain more sustainable without compromising quality or performance. That is why we offer a lifetime guarantee on our water tanks. Together with our customers, we row toward a future where sport and sustainability are perfectly balanced.
At Fluid, we row toward circularity. Our water rowers are designed for durability, reparability, and reuse. We select materials that can withstand intensive use while minimizing impact on the planet. We reduce packaging waste step by step by replacing Styrofoam and plastics with more sustainable alternatives. Together with our suppliers, we analyze energy consumption and CO₂ emissions to improve every year. For example, 46% of our energy consumption consists of renewable energy such as wind energy. For us, sustainability means not only refining technology but also taking responsibility for the world in which we move. Every rowing stroke with Fluid brings you closer to health and a climate-conscious future for people and nature.
Fluid stands at the heart of the sports world. We support top athletes who push their limits with our rowing machines, inspiring new generations to move. At the same time, we strive to make sport accessible for everyone—from young talents to people in rehabilitation. Sport connects, builds confidence, and brings people together. That sense of belonging drives our community projects and partnerships. Every collaboration, local or international, contributes to greater inclusivity in sport. At Fluid, we believe you truly win only when everyone can join—regardless of background, age, or ability.
Our teams worldwide contribute daily to the quality and innovation of Fluid. We ensure they can do so in a safe, healthy, and inclusive work environment. Through vitality programs and training, we promote personal growth and well-being. We also expect the same commitment from our production partners, ensuring fair treatment throughout the entire supply chain. With audits and our Code of Conduct, we actively monitor this. Satisfied, healthy employees lead to better products, happier customers, and a company culture driven by collaboration, energy, and passion. At Fluid, we believe: when people grow, everything grows.
Responsibility and integrity are central to our business operations. As part of the Tunturi Group, we follow a clear Code of Conduct that sets standards for safe working conditions, fair wages, and respect for people and the environment. Over 90% of our suppliers have already signed this policy, with a goal of 95%. We also participate in Wecycle, collaborating on circular solutions for electronics. For Fluid, governance is more than a checklist—it’s the foundation for sustainable growth. Transparent, responsible, and focused on a circular future.
Their feedback flows directly to our development team and determines which improvements we implement. This ensures our water rowers not only meet technical standards but also truly address athletes’ needs. Sustainability is a natural part of this—from product quality to packaging and service. For us, satisfied customers are not just a number in a survey but partners in a shared journey toward better performance and a healthier planet. Together we build long-term relationships, innovative products, and the ultimate rowing experience with minimal footprint.
At Fluid, we believe movement should be accessible to everyone. That’s why we donate 1% of our annual profit to Fitkids, a foundation that enables sports programs for children with chronic illnesses or disabilities. With this support, children can play, move, and grow in a safe, stimulating environment. Every purchase from Tunturi directly contributes to inclusivity and vitality. Our collaboration with Fitkids is a promise to the next generation: everyone deserves the joy and health that come from movement and sport.
At Fluid, transparency and responsibility are key. That’s why we publish our annual Impact Report: a full overview of our sustainability goals, actions, and results. The report shows where we grow and where challenges remain. It keeps us honest and accountable to our promise of putting people and the planet first. Each year, we build further toward positive impact—step by step, together with our partners.
More information about B-CORP™ and the full B-CORP™ score can be found at www.bcorp.com.
