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Fluid is part of Tunturi New Fitness B.V., a company that has been connecting movement, health, and sustainability for over 100 years. Building on this tradition, we specialize in premium water rowers. The power of water symbolizes our philosophy: smooth motion, natural resistance, and respect for the environment. 


OUR JOURNEY TO A SUSTAINABLE FUTURE
<h2>A CENTURY OF EXPERIENCE TRANSLATED INTO THE BEST WATER ROWER</h2>
OUR JOURNEY TO A SUSTAINABLE FUTURE

A CENTURY OF EXPERIENCE TRANSLATED INTO THE BEST WATER ROWER

Our history is built on craftsmanship and innovation, always with a focus on sustainability. The water rower is not just a piece of exercise equipment, but a conscious choice for a healthier lifestyle. Fluid unites tradition and progress: top performance with respect for people and the planet, supported by a century of expertise.

 



OUR CLIMATE PLEDGE
<h2>BUILDING PERFORMANCE WITH RESPECT FOR NATURE</h2>
OUR CLIMATE PLEDGE

BUILDING PERFORMANCE WITH RESPECT FOR NATURE

At Fluid, circularity is at the heart of everything we do. Our water rowers are developed with a focus on longevity, repairability, and recycling. We avoid unnecessary waste by keeping spare parts available and designing our products for easy repair. At the same time, we work with suppliers to monitor and reduce CO₂ emissions, while using smarter packaging with less plastic and more renewable materials. Our promise is to make every step in the chain more sustainable without compromising quality or performance. That is why we offer a lifetime guarantee on our water tanks. Together with our customers, we row toward a future where sport and sustainability are perfectly balanced.

 



COMMUNITY
<h2>FLUID IS AT THE HEART OF THE SPORTS WORLD</h2>
COMMUNITY

FLUID IS AT THE HEART OF THE SPORTS WORLD

Fluid stands at the heart of the sports world. We support top athletes who push their limits with our rowing machines, inspiring new generations to move. At the same time, we strive to make sport accessible for everyone—from young talents to people in rehabilitation. Sport connects, builds confidence, and brings people together. That sense of belonging drives our community projects and partnerships. Every collaboration, local or international, contributes to greater inclusivity in sport. At Fluid, we believe you truly win only when everyone can join—regardless of background, age, or ability.



GOVERNANCE
<h2>RESPONSIBILITY AND INTEGRITY</h2>
GOVERNANCE

RESPONSIBILITY AND INTEGRITY

Responsibility and integrity are central to our business operations. As part of the Tunturi Group, we follow a clear Code of Conduct that sets standards for safe working conditions, fair wages, and respect for people and the environment. Over 90% of our suppliers have already signed this policy, with a goal of 95%. We also participate in Wecycle, collaborating on circular solutions for electronics. For Fluid, governance is more than a checklist—it’s the foundation for sustainable growth. Transparent, responsible, and focused on a circular future.

 

 



<h2>OUR COMMITMENT TO DONATE 1% OF OUR PROFITS TO THE FITKIDS FOUNDATION</h2>

OUR COMMITMENT TO DONATE 1% OF OUR PROFITS TO THE FITKIDS FOUNDATION

At Fluid, we believe movement should be accessible to everyone. That’s why we donate 1% of our annual profit to Fitkids, a foundation that enables sports programs for children with chronic illnesses or disabilities. With this support, children can play, move, and grow in a safe, stimulating environment. Every purchase from Tunturi directly contributes to inclusivity and vitality. Our collaboration with Fitkids is a promise to the next generation: everyone deserves the joy and health that come from movement and sport.

 

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